Where minds shape markets, and brands tell stories.
Welcome to Mind the Market — a fresh and exciting space at LSE that brings together everything you’ve ever wondered about why people buy, what makes a brand iconic, and how psychology powers the world of business.
We explore the deep psychology behind consumer behavior and apply it to real world. If you’ve ever asked yourself, "Why do people love Apple so much?", "What’s behind the success of Pop Mart?" or "Why do some branding strategies work in one place but flop in another?", this is the place for you.
What We Do?
We run interactive, beginner-friendly events that help you explore both the “why” behind consumer choices and the “how” of effective strategies. Here's what you can look forward to:
Weekly Journal
we publish easy-to-read blog posts exploring psychological theories behind business, and diving into legendary branding stories of long-renowned companies, as well as newer but influential names.
Want to Write or just read? You are in!
Guests Speaker Events
Hear real-world insights from industry leaders that shape the future of marketing. Get inspired, ask questions, and connect with professionals who blend psychology, branding, and business every day.
Case Study Workshops
Join our case study competitions and step into the role of a real brand strategist. Analyze iconic and emerging brands through the lens of consumer psychology and marketing insight. Collaborate, and create solutions that blend theory with business impact.
Membership
Purchasing a membership gives you priority access to our most popular events, including guest speaker sessions, branding case study nights, and workshops. You’ll also receive exclusive discounts on large-scale events we host.
Who Should Join, and Why?
No background in psychology or business? No problem. This society is for everyone, whether you're studying Psychology, Management, Economics, or just curious about what makes people tick in the marketplace. If you're interested, you're welcome.
• Want to understand the minds behind the market and not just the numbers?
• Dream of working in branding, consulting, product design, or advertising?
• Curious about why some products go viral while others disappear overnight?
• Looking to build a creative, analytical mindset that’s rooted in research and ready for the real world?
Join Mind the Market and discover how consumer psychology and brand strategy come together to shape the world we live in and buy from.